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Apr 4, 2021 - 9:35:08 PM
57187 posts since 12/14/2005

Since I don't follow sports, I had to look it up on the internet, and find out who the unfriendly basketball player is in the GEICO ads.

It's Dikembe Mutombo.

Has ANYBODY you know switched to GEICO because of the ad?

I realize he's a specialist in SPORTS and not in ACTING, but is there some sort of SANE reason why he would be SCRIPTED to be messing up people's daily tasks?

Apr 5, 2021 - 3:33:47 AM

131 posts since 3/12/2008

I have been unwillingly switched to Geico when BoatUS took on Geico as their insurance provider for members.I had my first rate increase in 30 years on my boats with them even though I have zero claims.I was used to seeing reductions due to good behavior!
I don’t care for the comedy routines that almost all of the insurance companies seem to think they need to get sales and to have a professional basketball player smacking cereal out of a kid’s hands?Doesn’t work for me!

Apr 5, 2021 - 4:42:45 AM

Texasbanjo (Moderator)

USA

25844 posts since 8/3/2003
Online Now

I've seen the commercial several times and always thought it was a really inane commercial. First time I saw it I had a difficult time figuring out just what company he was promoting. If anything, that commercial would stop me from ever doing business with Geico.

Apr 5, 2021 - 5:49:46 AM
Players Union Member

DC5

USA

18430 posts since 6/30/2015

I think even stupider is the Pizza Hut ad with the overweight guy in what looks like a red leisure suit eating pizza and playing Pac Man. This guy looks like he hasn't left his mom's basement since 1982. Is this really the person you want as a spokesman for your Pizza? youtube.com/watch?v=45ua4JWfUEk

Apr 5, 2021 - 6:11:26 AM

154 posts since 11/28/2006

My vote would be for the ads with an emu and faux cop. Apparently it’s for insurance, but you could never tell from the ad. It’s on all the rime. And the current Greco ads is bad too, although they have had some clever ones in the past.

Apr 5, 2021 - 6:27:20 AM

2274 posts since 3/29/2008
Online Now

quote:
Originally posted by DC5

I think even stupider is the Pizza Hut ad with the overweight guy in what looks like a red leisure suit eating pizza and playing Pac Man. This guy looks like he hasn't left his mom's basement since 1982. Is this really the person you want as a spokesman for your Pizza? youtube.com/watch?v=45ua4JWfUEk


I guess since the Subway debacle, any spokesperson seems passable

Apr 5, 2021 - 6:34:58 AM

15 posts since 9/17/2020

While I've seen that ad before, when it came on last night, I wondered how much money did they pay Mutombo that he was willing to act like a raving lunatic because the "shtick" is not funny. Unless he's a raving lunatic in real life and just behaving like he always does. I don't follow basketball, so I know nothing about the man.

And the emu insurance ad, where "Doug" is on a zoom call and at one point turns into an ear of corn while banjo music plays, is just insulting to all banjo players. At least the Geico commercial has a mando player and puts bluegrass/country music in a positive light.

Apr 5, 2021 - 7:32:09 AM

36 posts since 1/28/2017

It's an old ad and didn't get any better. Liberty Mutual ad on wet teddy bears. Now that sells insurance. I was taught years ago in advertising if customers remembered your product by the ad it was effective. The company I worked for had some lame ,some cute ads at times but even our
competitors would comment to us about the ads. They worked and gave our brand attention. Most of ads were radio so visual didn't matter. TV ads to me don't have much to do with their products, it's name recognition branding your product. The car and truck ads do well at explaining their products.

Apr 5, 2021 - 8:58:02 AM
like this

banjo bill-e

Tuvalu

10938 posts since 2/22/2007

You don't think those ads are effective? I assure you that LM, Geico, Progressive, etc. are not spending hundreds of millions of dollars just to entertain us with silly ads!

Apr 5, 2021 - 9:40:39 AM

Owen

Canada

8396 posts since 6/5/2011

....a few (?) decades back Molson's ran an ad campaign featuring a ditty.... "Molson Canadian....bright and clear... Molson Canadian..... blah, blah, blah... blah, blah...it's Molson Canadian lager beer!"  In their post-campaign analysis apparently they found that while most everybody they surveyed could hum/sing the ditty, sales were unaffected.   Anyway, that's what I heard, and I'm stickin' to it!  Can't win 'em all, I suppose.

Apr 5, 2021 - 10:32:15 AM

Owen

Canada

8396 posts since 6/5/2011

quote:
Originally posted by cobra1.
<snip> The car and truck ads do well at explaining their products.

You mean like:

.... the "most awarded" vehicle?   

.... or "All new for 2021"? [i.e the 2020s were so bad we didn't retain a single feature!!]

.... or "military/professional grade" such-and such?

.... or "with available ________ "?  [Oh! Silly me! I figured they'd be selling them with an unavailable _____.]

 

..... or are examples like ^^ what you had in mind?

Edited by - Owen on 04/05/2021 10:33:29

Apr 5, 2021 - 10:47:31 AM

WesB

USA

324 posts since 12/17/2014

Frankly, ad agencies don't seem to be playing with full decks these days. I guess they are reaching farther and farther out in attempting to be creative, but in my book they are falling way short. It does make you appreciate the really creative ones when you find them though.

Apr 5, 2021 - 11:01:16 AM

36 posts since 1/28/2017

The company I worked for had commercials made by Dan Ackroyd once. These were radio and set up through a station he had some investment in. People would tell who did you find to sound like him. When we told them is was Ackroyd no one believed us. The ads were very effective. We used a slogan Better than Cash and we sold frozen pizza. You walked into bar that sold our product and you always here the slogan. We even made T-shirts that were worn everywhere.
Yeah you remember these ads , but it's establishing the brand name. Budweiser frogs or good old Spuds

Apr 5, 2021 - 11:37:05 AM

Paul R

Canada

14336 posts since 1/28/2010

quote:
Originally posted by banjo bill-e

You don't think those ads are effective? I assure you that LM, Geico, Progressive, etc. are not spending hundreds of millions of dollars just to entertain us with silly ads!


If the ads weren't effective they'd be looking for a new ad agency toot sweet.

Ads like that are based on an unwritten "contract" with the viewer. The viewer will pay attention to the ad if there's a "reward". The payoff is often some kind of joke or punch line at the end.

Ads tend to work through repetition. But there's one I'll never forget, and I only saw it once, around '66. It was for Hertz and it featured a guy who looked like the trench-coated nazi in the first Indiana Jones movie (I wonder if they didn't model the character on the guy in the ad). He was going on and on, in a German accent, about how efficiently the dealership was run, how the cars are kept in top working order, and, finally, how the staff were "smiling. alvays smiling." Then he added, "Und vy do ve do all this? Vy, I don't know vy. I am only following orders." Then I read in Time magazine that B'nai Brith in the U.S. raised a fuss and the ad was summarily withdrawn.

Apr 5, 2021 - 12:00:11 PM
likes this

621 posts since 10/9/2017

Department store magnate John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half."

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